For a 30 second PSAs you will be using around 90 words in your script.
For a 60 second PSAs you will be using twice that. Think of the script as almost a poem where your words need to be precise and descriptive.
Combine both factual, logical arguments with emotional, moral arguments for maximum impact. Your challenge is to communicate information and evoke sympathy for your point of view.
You should end with a call for action...what should viewers do with this information if they care and want to support your solution to the problem you see.
Finished writing? Practice with a partner and time each other to determine if:
1) you're fitting in the time allowed
2) you're message is communicating properly and creating the response you desire.
Than sign up for a time on Wednesday to record your voice over.
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